In mei 2013 heb ik het Handboek Social Media voor de Erasmus Universiteit Rotterdam afgerond. Het handboek is te downloaden via http://www.eur.nl/eursocial/.
Tijdens het uitvoeren van de interviews verscheen het volgende nieuwsbericht op de website van de EUR:
How does the Erasmus University communicate effectively on social media? How do you comport yourself as staff member? Which information do you share, and who with? Over the next 4 months, social media consultant Theo Zijderveld will be drawing up a Social media Handbook for the university as part of the project Social Media (project cluster Web Services, SMC). The handbook will be providing answers to – among others – the above questions.
‘I have been commissioned to find out how the Erasmus University can listen more to its customers, provide better answers to their questions, and participate more effectively on social media. Over the next few weeks, I shall be talking to staff members, students, alumni and other interested parties. On the basis of that information, I’ll be designing the university’s social media guidelines, together with colleagues at Marketing & Communications.’
Theo Zijderveld is an external social media consultant. In addition to his work at EUR, he is also employed part-time by the Dutch Ministry of the Interior, as the network coordinator for the Rijksbreed Kennisnetwerk (Governmental Knowledge Network) Webcare. It focuses on the question as to how authorities may improve their customer contact and service levels through the use of social media. Being an alumnus of EUR gives him the edge, as it helps him to look at his project from the point of view of a customer.